Despite Pakistan's strict ban on surrogate advertising for betting companies, former cricket legend and all-time leading wicket-taker Wasim Akram has sparked controversy by partnering with India-based betting platform Baji as their brand ambassador.
This partnership has raised concerns due to the legal and ethical implications of such promotions in Pakistan.
Baji, a well-known sports betting firm, has also enlisted other prominent personalities, including former adult actress Mia Khalifa, English cricket star Kevin Pietersen, and former Argentinian footballer Gabriel Batistuta. Together, they form a high-profile team aimed at broadening the company’s reach in various markets.
Akram recently took to social media to promote the campaign, sharing a promotional video adorned with Baji’s logo. In the caption, he wrote:
"Join me at Baji for some serious fun and excitement. Let’s enjoy the thrill and make lasting memories together! Can’t wait to share this journey with you! … Win like a King!"
In another post, the former Pakistan captain hinted at his long-standing involvement in the sports world, stating:
“I’ve had many unforgettable moments in cricket, but the real achievement is creating something that lasts. Join me at … and be part of the journey.”
View this post on InstagramA post shared by Wasim Akram (@wasimakramliveofficial)
Meanwhile, the betting company app included several stars for the campaign by sharing posters of them promoting the app, including Mia Khalifa.
View this post on InstagramA post shared by Baji Pakistan (@baji.pak)
The Ministry of Information and Broadcasting reaffirmed its commitment to a policy of zero tolerance toward surrogate companies associated with betting houses, urging stakeholders to prevent any promotion of these entities through advertisements during live sports coverage.
The ministry also issued a warning to all relevant departments, media houses, and companies, prohibiting any agreements with such entities.
